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Danny Macedo

Since 1996, real estate power couple Danny Macedo and Lucia Macedo have been building a highly successful real estate business in Toronto that allowed them to raise their family together while earning essential real-world experience, which they leveraged into a coaching role with the #1 ranked real estate coaching organization.


Today, Danny Macedo is a coach and trainer for Tom Ferry International, the world’s leading real estate coaching program. His powerful sessions prepare professionals with the tools to stay competitive and successful.

Danny explains, “everyone in the business, regardless if it’s real estate, mortgages, or really any business at all, should have a mentor or coach helping to build and scale because, at the end of the day, you know what you know, but you don’t know what you don’t know. A good mentor can help you see more and do more.”

“Coaching and mentorship is about meeting the agent where they are,” shared Danny, “and figuring out where they want to go. Then we look at the stepping stones required to get there. And that’s the same approach we took for ourselves. We’ve transitioned from really crushing it in real estate in Canada, and now the next stage helping agents around the world build their business by getting back to the basics.”

“As one of Danny’s coaching clients, I’ve personally enjoyed tremendous success through his knowledge and mentorship,” shared Thomas Kala, serial ICON Agent and founder of Pinnacle Homes Group in Victoria, BC, Canada. “My own experience in the world of hockey has shown me the power and value that a good mentor can bring to my success.”

“Danny’s real-world skill and natural approach to coaching will bring immense value to the agents he works with,” said Phil Hahn, real estate mentor and investor. “The passion he has for real estate is palpable, and his ability to guide other agents to success is phenomenal. We are very excited to have him working with us to build up the next generation of real estate professionals around the world.”

His areas of expertise include active and passive lead generation, lead nurturing, social media strategy, digital marketing, and using current business trends to one’s advantage. He has assisted thousands of professional realtors create powerful marketing campaigns on platforms such as Facebook, Instagram, YouTube, and Google. While readying them to utilize the ever-changing marketing tools of today.

"Your AM hours are building your business... and your PM hours are for taking care of your business"

High-performing REALTORS® interested in learning about scaling their business can connect with Danny at 416-560-4983


"Danny Macedo is a very good real estate coach. He has been a Top Producer himself for many years and he has a lot of great knowledge to share. I have been with Danny for a number of years and he was always positive, encouraging and enthusiastic during our calls. Danny helped me a lot to build a greater structure for my business and make it more predictable. Thanks Danny"

Vlad German -Sutton Group

"Coach Danny has been an integral part of my success as a Realtor over the past year. He has pushed me to continually improve a little each day. He has encouraged me to crush my goals. It's great knowing Danny is in my corner whenever I have a question. Keep up the great work!!!"

Agent Gordon Team -Royal LePage Crown Realty

"Danny is an amazing coach, he has a natural ability to inspire and teach us the values and skills needed to become top agents. He always has something new to teach us and reminds us of the things that matter most in creating a business that continues to excel. we are forever grateful for him!"

Dawn Carbol -Sutton Group West Coast Realty

've just shifted into my 3rd year of coaching with Coach Danny and have to share that my business has been continually growing in leaps and bounds as direct result of his guidance, direction, optimism and accountabilty. My first full year in real estate was outstanding with 30 transactions and 300k+ in GCI, followed by major fall of in my 2nd year. That's the point I hired Danny to right the ship and get me back on track. Year 1 - righted my mindset adn began to implement systems to get me back to major productivity, matching the success I had in year 1. Year 2 - we more than doubled my GCI set in year 1. As I move into Year 3, we're setting the systems and platforms in place for team execution - I've hired my first buyer's agent, am sending an offer letter to our new Director of Operations this week and have hired a Operations Manager part time to manage the back end while we propel full speed ahead into our goals for our 3rd year together. We have big goals for this year - 7 figure GCI...keep me focused and driving, Danny - we're headed for another amazing year. Thank you for all of the success you've brought to my world.

Jeff Blackham -Keller Williams Realty

Having been coached by Danny for over 2 years, I have so much to thank him for. His refreshing no BS approach, combined with his energy, experience and genuinely wanting to help his "students" has allowed me to grow tremendously professionally and reach new heights as a broker. I'd highly recommend Danny to anyone looking to increase their real estate sales. Thanks Danny for all your help!

Julio Borsellino -KW Prestige

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